Aufa Rafii Hadibrata
Digital Marketing Expert & Business Developer
Professional Summary
Digital marketing expert with 6+ years of experience in graphic design, business development, and digital strategy. Proven track record in brand development, social media growth, and e-commerce optimization. Combines creative design skills with analytical business acumen to deliver comprehensive digital solutions.
Professional Experience
Business Development
- Developed operational systems and business growth strategies
- Conducted market research and trend analysis for digital marketing approaches
- Designed and implemented digital marketing strategies to expand market reach
- Managed B2B discussions with vendors, distributors, and brand collaborators
- Created market segmentation frameworks for new product development
Business Owner
- Managed all aspects of Tokopedia online store operations
- Developed promotional strategies and discount campaigns
- Handled inventory management and shipping logistics
- Optimized product keywords and analyzed store performance
- Designed promotional materials including banners and visuals
Freelance Graphic Designer
- Created visual identities and brand logos across diverse industries
- Designed custom merchandise including apparel and packaging
- Developed consistent visual branding for clients
- Delivered production-ready assets with attention to specifications
Content Manager
- Grew Instagram followers from 500 to 8,000 organically in under a year
- Designed and executed social media campaigns for streetwear brand
- Created and scheduled weekly content using Meta Business Suite
- Analyzed insights to develop engaging content strategies
Education
Bachelor of Business
- Head of IT Division in Student Election 2020
- Best Student Nominee in IPB Entrepreneurship 2018
- Relevant Courses: E-Business, Product Development Planning, Consumer & Market Analysis
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